Manchester United Signs Official Global Formal Footwear Partner

Manchester United Football Club has signed its first official global formal football partnership with luxury designer footwear brand, HEROES S.R.L.

As part of the multi-year global partnership, Heroes will exclusively produce a collection of high quality lifestyle Manchester United shoes, aimed at the club's 659 million global followers.

In addition to this, Manchester United's first team players and coaches will wear HEROES formal shoes when on official club duty.

Alfredo D'Acchioli, Chairman of the supervisory board of Da Vinci Luxury AG, comments: "Our partnership with Manchester United is a dream come true and we are thrilled to be working with the world renowned sports club. This is the first partnership of its kind for HEROES and we are confident that Manchester United's enthusiastic fans will be the ideal audience for the launch of our HEROES brand."