MasterCard Renews As Official Partner UEFA Champions League

The 2010/2011 UEFA Champions League Tournament was followed by 1.1 billion football enthusiasts around the world. Through MasterCard's sponsorship promotions people in over 60 countries were given the chance to connect to one of the most popular sporting events of the year.

For the new cycle, MasterCard will place renewed focus on the fans, offering multiple ways for the tournament‟s followers to benefit from its involvement as a sponsor. This ranges from the cardholder offers made available on the UEFA Champions League MasterCard webshop through to 'priceless' experiences designed and delivered especially by MasterCard.

In the last two years, thousands of fans experienced their own 'priceless' moment of sporting history, which included parents getting the chance to see their child accompany a sporting hero onto the pitch, or winning exclusive access for their child at special pre-match practices. MasterCard further enhanced the experiences by creating joint promotions with other UEFA Champions League Tournament co-sponsors, showing the power of partnerships within sponsorship where fans can benefit from multiple sponsors at the same time.

New for this cycle, MasterCard will also offer UEFA Champions League experiences directly for fans with a link to those cities hosting the matches. Cardholders living or visiting these locations around Europe will be able to have direct access to the club tournament.