Murray Family Launches Set4Sport Supported by RBS

Simon Fuller’s XIX Entertainment has agreed a new partnership between Royal Bank of Scotland (RBS) and world tennis number 4 Andy Murray, his brother, Jamie Murray, and their mother, Judy Murray. The result is Set4Sport, a programme created by Judy Murray and inspired by her years of experience as a tennis coach and parent, which showcases easy and accessible ways for parents to play with their children that develop the skills required for playing sport.
The book details a range of ways parents can help children acquire basic physical skills in a fun environment and is available for free download from www.Set4Sport.com.
The new partnership reflects an important shift by RBS towards supporting local communities. Judy will take Set4Sport to people around the UK with a series of road shows that will visit major UK cities throughout the summer holidays.
Both Andy and Jamie have expressed a desire to use their personal sponsorships to support Judy’s cause, and it will see the pair act as ambassadors and the Set4Sport logo appear on their tennis match kit from Wimbledon.
Sir Philip Hampton, RBS chairman, said: “We have fundamentally changed our approach to sponsorship at RBS. Delivering benefits to the communities we work in now underpins all of our sponsorship activity and ultimately that’s good for business too. The Set4Sport programme fits that new ethos perfectly.”
Simon Fuller, XIX Entertainment, said: “I believe that the most effective sponsorships are run as partnerships, and I’m delighted that the new RBS relationship reflects such a high level of involvement with Judy, Jamie and Andy. It’s important that our marketing generates a positive outcome, and Set4Sport does this by giving specific support to parents and children around the UK and helping get them involved in sport.”.