New Launch - The Sponsorship Handbook

Sponsorship practitioners Pippa Collett and William Fenton, with 40 years of industry experience between them, have launched The Sponsorship Handbook, which aims to offer tools, tips and techniques for both sponsors and sponsorship seekers. Citing the book’s preface, the Handbook aims to create a baseline understanding of sponsorship by introducing anyone interested in developing their sponsorship competence to the principles and processes that will enable them to deliver robust results.
For further information, visit www.sponsorshipstore.com. SponsorshipStore is sponsor of the First Time Sponsor category of the Hollis Sponsorship Awards.