New Regaine Sponsors Richard Hammond’s Tech Head

ChannelFlip, online video broadcaster for men, has secured New REGAINE® for Men Extra Strength Foam as sponsor for its new online series, Richard Hammond’s Tech Head. The 20 x 5” series of videos, devised, created and produced by ChannelFlip Media, will launch across a range of platforms, including YouTube, iTunes and www.channelflip.com, from this week.
In each episode, Top Gear presenter Richard Hammond takes a light-hearted and irreverent look at technology from a virtual studio, with each episode focusing on a different theme. Episode titles range from “The outrageous claims made by Toaster Manufacturers” to “What did weirdos do before the internet?”
The sponsorship deal was developed by Carat Sponsorship and confirmed by Justin Gayner at ChannelFlip and Sandra Chatelain of McNeil Products Ltd. Carat Sponsorship, who are managing the campaign, helped REGAINE fully integrate into the sponsorship through creative involvement and ensuring the activity echoed its below the line digital communications.