O2 and RFU Launch Touch Tour

The Rugby Football Union has launched the O2 Touch tour, its biggest ever campaign to get England playing Touch Rugby, supported by Touch team, The Untouchables.

Broadening the reach and appeal of rugby through Touch is one of the key focus areas for the RFU to create a lasting legacy for the sport in the build up to and beyond the Rugby World Cup (RWC) in 2015. The RFU, working with O2, is committed to establishing 75 new O2 Touch Centres by June 2013 and a further 100 during 2013/14. 

Over the next two months O2 Touch and The Untouchables will be taken on tour across England to promote local Touch activity and attract new people to the game. 

The Untouchables features a mix of male and female athletes including leading free runners, a choreographer to world-stars such as Rihanna and Dizzee Rascal and a former Leicester Tiger.  They will visit Birmingham, Manchester, Nottingham and Bristol showcasing their skills with a rugby ball to members of the public.  They will also be encouraging people of all ages and abilities to sign up and participate in Touch; whether at their local rugby clubs or universities, as part of the O2 Touch programme. A wider tour, which runs until April this year, will also visit Plymouth, Portsmouth, Southampton, Sheffield, Hull and Norwich. 

Sally Cowdry, Marketing and Consumer Director at O2 said, “We’re really proud of our long standing relationship with England Rugby and through the O2 Touch programme, are committed to bringing rugby to everyone. Touch Rugby is such an inclusive and accessible sport and we really hope that the tour and The Untouchables launched today will inspire a whole new generation to pick up a rugby ball and start playing this exciting game.”