Octagon Marketing Launches In Istanbul

Sponsorship consulting practice and sports and entertainment marketing specialist Octagon has launched in Turkey this week through a strategic alliance with Sportsnet Group. 

Octagon and Sportsnet Group, Turkey’s first sports-related marketing agency, have worked together for the past decade on various programmes helping client brands connect to their consumers through their passion for sports.  Later this year it will launch localised versions of its proprietary research platforms Passion Drivers® and Passion Shift™ to provide a quantitative understanding of Turkish sports fans. 

“We are very confident about this partnership and are looking forward to collaborating with Sportsnet Group to leverage our collective experience and expertise,” said Jeff Ehrenkranz Octagon Managing Director Europe, Middle East and India.  

“As the sports industry in Turkey continues to grow, we identified a need for data-driven, insightful sports marketing programmes,” said Ahmet Gülüm, President of Sportsnet Group. “The alliance between Sportsnet Group and Octagon allows us to anticipate the needs of our clients and contribute to the growth of the industry in Turkey and the region.”

Octagon Istanbul’s main operational area will be Turkey, with further efforts in Azerbaijan, Turkmenistan, Kazakhstan, Bulgaria, Georgia and Romania.