OVO takes over naming rights at Wembley Arena

Energy supplier OVO has taken over naming rights of the Wembley Arena which will now be the OVO Arena Wembley. The live entertainment venue is managed by ASM Global.

With a shared vision for a greener live events industry, OVO will support venue operator, ASM Global’s goal to achieve the ‘Greener Arena Certification’, set to be implemented across all ASM Global venues. Through funding of specific carbon-reduction and environmental initiatives recommended as a result of the annual accreditation process, the certification will allow fans and artists to experience the joy of live entertainment at the iconic London venue, with the feel-good factor of minimising their impact on the environment.

The development and implementation of these sustainable strategies at the OVO Arena Wembley will be backed by social responsibility platform ASM Global Acts, which pledges the venue operator’s commitment to protecting the environment. 

OVO’s Head of Sponsorship & Partnerships, Colin Banks said: “At OVO, we’re committed to establishing purposeful partnerships which reflect our commitment to make zero carbon living a reality - not just in the home, but in the things we love doing too, whether that be going to a gig or comedy show.

“That’s why we share in the OVO Arena Wembley’s ambition to help live entertainment in becoming more sustainable. It’ll take time, but together, we want to identify meaningful ways through which to make lower-impact live events a headline act in their own right and working with A Greener Festival represents a very positive step on that journey."

Georgina Iceton, VP Activations at AEG Global Partnerships added: “We’re thrilled to support our partner, OVO Energy, on their renaming of such a legendary venue in London. As part of the rebrand, it was important for AEG, ASM Global and OVO, that we had a zero waste to landfill policy, so our priority from the offset, was to source from new suppliers who would deliver the most sustainable materials on the market.”

“The initiatives, through all aspects of this progressive project, were underpinned by AEG’s drive for meaningful partnerships that support goals of both the venue and partner. Through the work we establish with A Greener Festival, we will be able to implement new solutions for this legendary building which will see even greater energy efficiencies across the venue."

A Greener Festival (AGF) is a not-for-profit organisation, committed to helping events, festivals and venues become sustainable and to reduce environment impacts.