PHAR Appointed To Manage GAIN Capital's Partnership With Man City

Following GAIN Capital’s announcement last week that it has signed a new sponsorship deal to become Manchester City’s Official Online Trading Partner, Phar Partnerships has been appointed as the company’s activation and consultancy agency for this agreement.  

Phar has worked with representatives from GAIN Capital over the previous few months to help finalise the specifics of the agreement with Manchester City, whilst creating a strategic plan of activation.

PWith the deal now completed, Phar will work closely with GAIN on the implementation of all sponsorship activity, including the creation of exclusive behind-the-scenes content from Manchester City to give an insight of how the club is run through interviews with the players, senior executives and backroom staff.  This content will help to promote FOREX.com, the retail division of GAIN Capital, with Phar’s management of exclusive business focused events and money-can’t-buy experiences also helping GAIN Capital engage their institutional traders.

GAIN Capital Chief Marketing Officer, Samantha Roady said, “The agreement with Manchester City will enable us to engage our key audience groups in ways we’ve never been able to do before.  Having Phar’s experience to help us understand the long term value of this type of partnership has been extremely useful to help finalise the deal, and I look forward to working closely with them to fully maximize the potential of the sponsorship.”

Josh Green, Head of Activation and Consultancy for Phar in the UK, added: “We are delighted to be working with GAIN Capital during this very exciting time for the company.  An association with Manchester City offers the opportunity for unique engagement of clients and customers across the world, and Phar’s 20 years of experience activating football partnerships through our 7 international offices will help to ensure maximum global exposure for GAIN Capital through this sponsorship.”