PHAR Appointed By STIHL To Activate British Superbike Sponsorship

Following STIHL’s announcement last week that it has renewed for a seventh season as a sponsor of the MCE British Superbike Championship, PHAR has been appointed as the company’s activation and consultancy agency for the 2014 season.

PHAR will work with STIHL to advise on all areas of the sponsorship, as well as aiming to maximise the exposure and impact of their British Superbike Championship sponsorship by executing a strategic local and national media campaign around the season’s 12 rounds. PHAR will be working with leading publishers and media outlets to create  content and competitions for Superbike fans all over the country.

Simon Hewitt, Head of Marketing for STIHL, said: “We’re very excited to be part of British Superbikes once more, and we are delighted to be working with PHAR again this year to help bring the partnership to life.”

Josh Green, Head of Activation and Consultancy for Phar in the UK, added: “I am very much looking forward to working with STIHL to help leverage the sponsorship. STIHL products are renowned for their innovation and quality and BSB offers a great platform to showcase them to both fans at the race circuit and to a worldwide TV audience.”