PHAR Launch Multisports Saudi Arabia

Media and marketing agency has launched Multisports Saudi Arabia, with Keith Impey as CEO and Faisal Abusaq as managing director.

Speaking at the launch, CEO Keith Impey said:  “We are extremely excited about the potential that working in Saudi Arabia offers. We have already produced a specially commissioned IPSOS survey of Saudi adults’ thoughts and perceptions of the KSA football market providing an in-depth insight into the best ways to engage with fans in the region. We are now looking forward to working with the country’s leading rights-holders and brands to take sports marketing in KSA to the next level”.

Multisports will combine international experience with local activation expertise to help both brands and rights holders maximise sports sponsorship and marketing opportunities in the Kingdom. Services will include helping rights holders evaluate their commercial structures to attract inward investment and working with brands to identify the best assets in the market to capitalise on, whilst providing creative ideas, activation plans and measurement processes to drive a genuine return on investment.