Phar Partnerships Hires Denzil Thomas To Launch Phar Music

International media and marketing business Phar Partnerships has appointed Denzil Thomas as Managing Director at Phar Music, a new division focusing on branded music partnerships. 

Thomas joins from UK integrated marketing agency Billington Cartmell, where he has been Business Director Music for the last five years. With 18 years’ experience in branded music associations, working at the Mama Group, the NME and as an independent, Denzil is recognised as an expert in this area. Denzil is a veteran of over 100 music campaigns, having recently devised award-winning solutions such as Lexus and Kylie Minogue, Lucozade ‘7 Artists’, the Sennhesier Labrinth challenge and the first ever ticketless festivals in Europe with Samsung.  He has previously launched campaigns and worked as a music strategist for Disney, Unilever, Vodafone, Carlsberg, Kraft, LG, Orange, Diageo, O2, Coca-Cola and Barclaycard, to name just a few.   

“Branded music associations are undergoing unprecedented global growth, but getting it right is notoriously hard - which is probably why sport still attracts five times the income”, commented Denzil. “In the past 10 years I’ve been lucky enough to work with some of the best brands in the world on successful campaigns which have proved that – with some thinking and experience – every single branded music association can work effectively. The opportunity at Phar is to use this experience to help more brands work with music globally.”

Marcus Wight, CEO of Phar Partnerships, added, “Our clients in both the UK and internationally are increasingly asking us how we can help them to create successful and innovative partnerships that work in music. In persuading Denzil to join the senior management team at Phar we have secured a major coup and are now in an excellent position to provide solutions to their questions.”