POSI+IV Appoints Aurum PMG

New energy drink POSI+IV has appointed sports marketing and athlete management agency Aurum PMG as exclusive sponsorship agency.  Briefed to identify and negotiate new partnership opportunities and to filter incoming enquiries, Aurum PMG has been working with the brand to plan and negotiate a portfolio of partnership to be announced shortly.  This week the brand, brokered by Aurum, has signed English professional golfer Ian Poulter as a global brand ambassador

POSI+IV is official hydration partner to the London Triathlon and the Leukaemia & Lymphoma Research Blenheim Palace Triathlon in a three year deal commencing this summer.

Aurum PMG has offices in London, Galway, Auckland, Sydney and Cape Town all focusing on athlete management, sports and entertainment marketing and communications.