Premier Inn Sponsors Aviva Tour of Britain Best Rider Trophy

The Premier Inn Best British Rider Trophy will be presented during September's Aviva Tour of Britain, which got underway in North Wales on Sunday 6th September. The 'Premier Inn Best British Rider Trophy' will be presented to the leading British rider at the end of each stage of the men's tour with the overall winner being presented on Sunday 13 September.

Jackie Usher, Head of Sponsorship for Premier Inn, said: "We're delighted to be sponsoring this year's Best British Rider trophy - recognising the importance of British riders and the continued investment in to British cycling.”

"Premier Inn's support of the Tour is a great fit, as every cyclist knows the importance of a great night's sleep before a big event, and this award underpins that connection and we are very excited to see the potential breakthrough of the next cycling great."