QIPCO And British Champions Series Seal New Long-term Partnership

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QIPCO Holding has signed a new contract to extend its sponsorship of horseracing’s British Champions Series and British Champions Day for a further five years in an improved deal which enables a £4m QIPCO British Champions Day within the term of the enhanced new contract.

The Day is currently worth £3m, already by far the most valuable raceday in this country. The improved deal secures ongoing title sponsorship of the QIPCO British Champions Series, including full partnership rights for its starting point at the QIPCO Guineas Festival at Newmarket, the QIPCO Sussex Stakes at Goodwood mid-way through the Series, and the grand finale on QIPCO British Champions Day.

The new agreement will enable British Champions Series to make regular six-figure prize money increases on QIPCO British Champions Day. Significantly, the deal provides additional prize money incentives which elevate the sponsorship levels still further should any of the three non-Group 1 races on QIPCO British Champions Day be upgraded.

The upgrading of these races remains a major short-term goal for the Series and its sponsor, with substantial prize money increases for these races set to follow as soon as this is achieved.

A combination of planned prize money increases and upgrades to all three races could make a £4m QIPCO British Champions Day a reality as early as 2016.