RFU Agrees Top Tier Partnership With Old Mutual Wealth

The Rugby Football Union (RFU) has secured a long-term partnership with wealth management business Old Mutual Wealth as a principal Partner of England Rugby.  

The four-year agreement will see Old Mutual Wealth become title partner of the England Men’s and Women’s autumn internationals, which will both become the Old Mutual Wealth Series from 2016. This is the first time England Women will have a title partner for their autumn series. 

The partnership was unveiled at Twickenham Stadium with Old Mutual Wealth Ambassadors and England players Mike Brown, Joe Launchbury and Women’s captain Sarah Hunter.

Speaking of the support Old Mutual Wealth will provide to the women’s game Women’s captain Sarah Hunter said:  “This is a significant step forward for the women’s game and it’s great to get that recognition from such a leading and respected company. The Old Mutual Wealth Series will be great preparation for us as we head into the 2017 Women’s Rugby World Cup. Not only will we be able to face some quality opponents, the squad will be boosted with players returning from the sevens programme.”

Sophie Goldschmidt, RFU Chief Commercial & Marketing Officer, said: "We are delighted to welcome Old Mutual Wealth to the RFU family in an expanded partnership. As one of the UK’s leading wealth management businesses, they have a fantastic heritage and it’s great to have them make this commitment to men’s and women’s rugby in England. We look forward to building on that with them over the next four years.”

Paul Feeney, Chief Executive, Old Mutual Wealth, said: “We hope that our involvement with the sport will go beyond the branding, to build the sport and help it prosper.”

The new partnership will also see Old Mutual Wealth assume title sponsorship of England Men’s annual May fixture, which from 2016 becomes the Old Mutual Wealth Cup. 

Old Mutual Wealth will also be supporting a significant grass roots rugby programme, with more details following in the New Year.