Samsung signs partnership deal with Guild Esports

David Beckham backed team organisation and lifestyle brand, Guild Esports has signed Samsung as its Official Display Partner with the signing of a one-year deal, with an option for Samsung to extend for a further year, across the UK & Ireland. The partnership commences on 21 June 2021 and is Samsung’s first partnership agreement with a UK esports organisation.

This is the fourth partnership secured by Guild Esports since its flotation on the London Stock Exchange on 2 October 2020. The contract value will be paid in two instalments over the initial 12 month period. This will comprise 50% in the form of a payment to Guild, and 50% as value in kind, for which Samsung will be providing monitors for Guild’s Academy, pro-players, streamers and staff, along with displays for rooms in the Company’s London headquarters, later this year.

Kal Hourd, Chief Executive, said: "We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating a commitment to our audience by aligning with best-in-class brands throughout our partner family. Guild has become the fastest growing esports organisation in Europe and this partnership highlights the quality of brands that Guild is able to attract, and our pipeline of potential new sponsorship deals remains strong. "

Samsung will be given marketing rights and exposure across Guild's facilities, social and digital content featuring the Company's pro-players and content creators along with VIP gaming experiences for fans. Samsung will also be integrated throughout the Guild Academy physical infrastructure and roadshows.

Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms their commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community.

Damon Crowhurst, Display Head at Samsung Electronics UK, said: "This partnership shows our continued commitment to gamers and the wider industry and will offer fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the U.K. & Ireland. We’re excited to be a part of the Guild family and look forward to building on this momentum and delivering value to the gaming audience.”