Samsung's Galaxy Sponsors Rink At Winter Wonderland

Samsung Electronics UK has teamed up with the Hyde Park Winter Wonderland to become title sponsor of its ‘new-look’ ice rink which will be named the Samsung Galaxy Ice Rink to promote the Galaxy S II White.

As part of the sponsorship, Samsung receives naming rights to the rink, which will be the largest in the UK, branding on leaflets to be distributed around London, presence on advertising and Hyde Park Winter Wonderland social media sites and an allocation of tickets. 

Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “Over 2.2 million people visited Hyde Park Winter Wonderland last year – so we want to use this opportunity to highlight our range of devices to this audience. Winter Wonderland is a family event which has something for everyone – just like our family of Galaxy devices.” 

The sponsorship deal was brokered by sponsorship agency brandmeetsbrand.