Science in Sport enters partnership with England Athletics

Endurance nutrition brand Science in Sport (SiS) has agreed a new partnership with England Athletics, becoming the governing body’s Official Endurance Nutrition Partner.

The landmark agreement will see SiS and England athletics enter into a joint research venture with the aim of redefining the fuelling guidelines for England Athletics’ athletes. These include endurance runner, Samantha Harrison (10,000m, Half Marathon, Marathon) and 400m hurdler, Jessie Knight. England Athletics members and coaches will have access to SiS’s range of industry-leading nutritional products including, BETA FUEL, GO Isotonic Energy Gels, GO Electrolyte, HYDRO and REGO Rapid Recovery.

In addition to SiS product based support, the brand will collaborate on a joint study using England Marathon elite talent to inform the SiS Science and innovation strategy. SiS will also benefit from access to a database of 400,000 engaged runners to expand its running market share in the UK. The multi-year deal further enhances SiS’s commitment to understanding and providing solutions to the performance challenges of all athletes, in particular endurance runners.

Sam Driver, Commercial Director at Performance Solutions, said: "This is a fantastic partnership for our business. It rapidly expedites our scientific pursuits to innately understand the endurance runner and how best to optimise their fuelling strategies."