Scout Association appoints Four Sports, Arts & Sponsorship

The Scout Association has appointed Four Sports, Arts & Sponsorship, part of Four Communications Group, to evaluate and develop its sponsorship offering.

The Association engages more than 400,000 members across the country and is part of a wider international network that sees over 28 million young people enjoying the benefits of Scouting across 216 countries.

Through its community engagement programmes, reward badges and recruitment initiatives such as The Big Adventure, the Association is supported by more than 20 sponsors and partners.

Four Sports, Arts & Sponsorship provides consultancy and communications services to sponsors, sports and arts organisations, venues and bids and has worked with clients including London Business School and Northern Ballet Theatre.

Nikki Mason, Head of Corporate Partnerships at The Scout Association, said: “Through the support of our sponsors we are able to offer activities and adventure to thousands of young people across the country.  Working closely with Four, we want to ascertain our current position within the marketplace and look at how we can add value to existing and future partnerships.”