Sony Ericsson Open Ups Fan Engagement With Foursquare

Sony Ericsson has partnered with fan engagement channel foursquare for the upcoming Sony Ericsson Open to offer discounts, prizes and access to press conferences, etc. to fans who check-in at designated venues at the event on their mobile phones.

Those checking into foursquare can also access tips and match results for the duration of the tournament.

Commenting on the partnership, Adam Barrett, Tournament Director, Sony Ericsson Open said: “Every year we look for new ways to give our guests experiences they can’t get anywhere else. Fans visiting the tournament this year will find us to be even more fan-friendly than ever before.”