Surrey CCC And Two Circles Win Gold

Two Circles and Surrey County Cricket Club together won B2C Marketing Gold at the 2014 Data Strategy Awards powered by Marketing Week. The award recognised the success of the significant marketing campaign Surrey and Two Circles executed in the build-up to the 2013 Kia Oval Investec Ashes Test match.

Making innovative use of customer data, a sophisticated multi-channel campaign simultaneously drove significant new membership acquisition, sell out of the Ashes tickets and directly incremental revenue through other channels.

The judges said that the campaign “perfectly exploited [Surrey’s] brand heritage, product, timing and environment to produce responsive email communications with the ideal tone.” 

George Foster, Head of Marketing and Communications at Surrey County Cricket Club, said “The email marketing category was extremely strong with some highly impressive entries on the shortlist from easyJet, FT, Proctor and Gamble and many others - so to have our campaign recognised in this way is a phenomenal achievement. Two Circles were a fantastic partner from strategy to execution in this campaign, helping us to drive customer loyalty and financial return in some truly innovative ways across multiple channels. We could not be happier with the results.”

Gareth Balch, co-founder and Director at Two Circles, said “This is a superb achievement; to be recognised in a forum like this is a real honour. The world of sport business has not historically placed value on the use of customer data, so the fact that our work with Surrey is being acknowledged in an environment that understands the value of data is very gratifying. We are excited by the future and our vision to relentlessly innovate."