Synergy Secures Jameson Global PR Account

Film Sponsorship: Specialist marketing consultancy Synergy has strengthened its consumer, film and lifestyle portfolio by securing the global consumer PR brief for Jameson, the Irish whiskey brand. The win expands the agency’s role for Irish Distillers, following an initial PR and event management project on this year’s Jameson Empire Film Awards.
As well as promoting Jameson’s involvement within film, Synergy has been appointed to support the global consumer PR activation for the brand. This will include promoting the product catalogue and the highly successful Jameson Reserves and special edition bottles. Working in partnership with Jameson’s in-house brand and PR team, Synergy’s brief will include the creation of global brand toolkits for international territories to enable local market activation.
Jameson’s worldwide film Awards sponsorship programme includes three cornerstone events: the Jameson Dublin International Film Festival and the Film Independent Spirit Awards in Los Angeles (both in February) and the Jameson Empire Awards in London (March). Now in its third year as title sponsor of the Empire Film Awards, Jameson also sponsors its own category, the Done in 60 Seconds award. The award supports up-and-coming film-makers, inviting them to script and shoot their own 60-second re-make of classic movies.
Catherine O’Grady, Head of Sponsorship, PR and Events at Jameson said: “We’re delighted to be extending our work with Synergy. Their ideas showed strong thinking and real understanding of both our brand and our deep heritage within film. Their strategic thinking matched to their strong global PR credentials made them a natural choice for us.”  
Synergy Director of Communications, Stephanie Branston said: “This is a great win for Synergy. The team is relishing the opportunity to deliver the global PR programme for the brand as well as leveraging their film sponsorship across multiple international marketing channels”.