Synergy Wins SSE Brief To Activate English Community Rugby Sponsorship

Specialist marketing consultancy Synergy has been appointed by energy provider, SSE, to manage their National Community Partnership with the RFU, following a competitive pitch earlier this year.
The brief will see Synergy create and implement a full strategic sponsorship campaign – including digital consultancy, PR, event management and rights exploitation – to drive awareness of SSE as a valuable supporter of grassroots rugby in England.
SSE launched its sponsorship earlier this month week by kicking off a nationwide online survey (www.SSERugby.com) appealing to the rugby community in England to answer the question, ‘What do clubs want?’ SSE will use the responses gained, prior to the survey closing mid-September, to build a tangible pool of resources which they will make available for clubs to win across the year. Full details of how clubs can take part will be announced with the full website launch, currently planned for the beginning of October.
Jonny Petrie, Sponsorship Manager at SSE said: “Critical to our sponsorship is making sure we maximise it. When it came to choosing a partner agency to help us do this, Synergy demonstrated from the first moment that they understood our business and our brand so when matched to their creative thinking made them our natural first choice.”
Lisa Parfitt, Director of Experiential at Synergy said: “This is a really exciting win for Synergy. Our heritage in rugby sponsorship – including grassroots activation – is unprecedented in our industry, and we are looking forward to building a strong campaign for SSE that helps build their brand in England.”