Threshold Sports Appointed By Science in Sport (SiS)

Threshold Sports been appointed by Science in Sport (SiS). SiS, the sports nutrition company purchased by Provexis in July 2011.

SiS has appointed Threshold Sports to help devise and activate a long term sponsorship strategy as well as leading the negotiation and management of partnerships with teams, individuals and events. New partnerships recently announced include World Champion and GB Olympic double medallist Rebecca Romero, Radioshack Nissan Trek, Rabobank Pro Cycling, Rapha Condor Sharp and Endura Racing Teams as well as the renewal, for a further five years, of SiS’s relationship as Official Supplier of Sports Drinks and Sports Nutrition to the Great Britain Rowing Team. The scope of work will also include raising brand awareness of SiS in specialist consumer media to demonstrate SiS’s credibility as the market leader within endurance sports.