Threshold Sports Partner With Leading Brazilian Sports Marketing Agency

Sports marketing company Threshold Sports has joined forces with Brazilian agency Koch Tavares. The agreement will offer Threshold Sports an on-ground presence in Brazil in the build-up to the 2014 FIFA World Cup and the Olympic Games and Paralympic Games in 2016. 

Both companies are at the forefront of the sports marketing industry. Threshold Sports, the London based sports marketing agency with consultancy and events divisions, was created in 2007 and boast a client roster that includes BP, Nokia, Standard Life, SiS, Deloitte, Cisco, UPS, Nokia, Sport Relief and adidas. 

Founded in 1972 by Brazilian tennis stars Thomaz Koch and Luis Felipe Tavares, Koch Tavares is the leading sports marketing agency in South America. Responsible for the successful creation of Beach Volleyball and Beach Soccer as professional sports and with offices in Rio de Janeiro, Säo Paulo and Barcelona, Koch Tavares has coordinated a host of major national and international events including the creation of the Brasil Open, launching the Petrobas Tennis Cup on the ATP Challenger Series, the WNBA Tour, the Pan American Cup and the Eternit Cup. Their consultancy clients include P&G and Vivo.

Charlie Beauchamp, MD of Threshold Sports said about the partnership, “Without doubt, South America promises to be one of the most exciting territories to operate in and one that brands are looking at closely over the next few years. We have teamed up with Koch Tavares because they are pioneers in the industry with an enviable track record of delivery in the region. As a South American agency specialising in the business of sport, Koch Tavares has the experience and expertise to support Threshold Sports on the ground to enable us to demonstrate experiences and trusted know how for delivering sponsorship and hospitality programmes in Brazil.”

Commenting on the agreement, Luis Felipe Tavares, the CEO of Koch Tavares said, “The World Cup, Olympics and Paralympics provide our country with a wonderful opportunity to host the worlds sporting community. We are extremely excited about this partnership and are really looking forward to working with Threshold, leaders in their field, and their clients in helping facilitate and deliver various sponsorship programmes over here.”

Threshold Sports was created in 2007 and provides sports marketing and sport events management services. The company was co-founded by James Cracknell, British Olympic double gold medal winner, Julian Mack, the former head of global sponsorship at Sony Ericsson, and Charlie Beauchamp, the founder of the charity Access Sport. Threshold Sports creates and builds mass participation sports events such as its own ‘Deloitte Ride Across Britain’ and London Revolution Series. Threshold also work with brands such as BP, Nokia, Standard Life, SiS, Deloitte, Cisco, UPS, adidas and Atos, as well as charities including Comic Relief and government agencies to build their own events and encourage sustained participation in sports.