Valencia And Two Circles Exceed Sales Targets

Spanish football club, Valencia CF, in partnership with data driven sports agency Two Circles, has grown the number of its season ticket holders by over 3,500 compared to 2013-14, exceeding sales targets in the process.

Valencia CF has been working with Two Circles since January 2014, having appointed the agency to help the club improve the way it communicates with its customers. The season ticket campaign has represented an important element of the agency’s work from the end of last season onwards.

Luis Vicente, Chief Revenue & Marketing Officer at Valencia CF, said “The results of our work with Two Circles to date have been outstanding. The season ticket campaign in particular stands to illustrate the quality of work the agency is helping us to deliver. We have started using data to put customers at the heart of our thinking and as a direct result we are delivering on our business objectives.”

Sam Yardley, Lead Consultant at Two Circles, said “Above and beyond the results of this campaign, we’re particularly proud of the way that Valencia have started to share our belief in data as an immensely powerful tool for unlocking commercial potential.”