Somerset House

Partnership Opportunity For Skate at Somerset House

Between November and January, Somerset House will transform itself once again into a winter destination appealing to all demographics on and off the ice including ice skating, festive food and drink and entertainment.

Skate at Somerset House is rated as one of the top 10 ice rinks in the World and  is inviting partners to join them.

When:

10^th November 2020 to 10 January 2021

How:

·         Co-host the opening night launch party

·         Create a brand activation in the West Wing

·         Dress the 40ft Christmas tree

·         Elevate Skate Lates

·         Co-host New Year’s Eve celebrations

·         Commission special events with ground-breaking new artists inspired by Skate

·         Co-host family friendly skate session

·         Connect with your community partners

·         Benefit from exclusive access to the ice rink, pre-sale and complimentary tickets

Why:

A unique through-the-funnel activation across traditional, digital and physical touchpoints:

Awareness: Amplify your brand experience on a regional and national level

Consideration: Real world engagement with an experience seeking London-based Millennial audience

Trial: Put your brand in the hands of half a million people

And in numbers:

·         145k ice skaters

·         ½ million visitors to Skate at large

·         £2.9 million AVE value achieved through an extensive PR and marketing campaign

·         87% of attendees surveyed rated the quality of the event very good/good

 Get in touch with Hannah Struve, Brand Partnerships Manager at Somerset House – Hannah.struve@somersethouse.org.uk | 07776148550