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Sponsorship in the News
Canada Water Station To Be Named Buxton Water For London Marathon
Transport for London (TfL) has signed a landmark sponsorship deal which will see Canada Water London Underground (LU) station renamed Buxton Water station for one day, on Sunday 26 April 2015, the day of the 35th Virgin Money London Marathon....
Think!Sponsorship Poll Indicates Industry On Upward Curve
The Think!Sponsorship poll and sponsorship annual review, just released, indicates a renewed buoyancy from the financial services sector with sponsorship investment levels returning to pre-recession levels. A diversity of platforms, the advent of...
Increased Pre-Event ‘Buzz Levels’ Recorded For RBS 6 Nations
This year’s RBS 6 Nations Championship culminated in a dramatic final day, with record TV audiences tuning in to watch the gripping showdown that ultimately led to Ireland securing the tournament trophy.SMG Insight, using its SportsIndex...
Hampshire Cricket Signs Airlynx Express
Hampshire Cricket has signed new three-year sponsorship deal with Airlynx Express to become the Club’s official travel partner.
The Southampton based travel operator will provide the player transport for Hampshire’s away...
Car Industry Spends US$1.28 Billion Outside Motorsport
A new Sponsorship Today report on global car industry sponsorship shows that the industry spends US$1.28 billion on sport (excluding motorsport). The report, which values and analyses 503 deals across the world, reveals General Motors as the...
