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Sponsorship in the News
ESA To Take Leadership Position In Promoting Benefits of Sponsorship
Organised by the European Sponsorship Association (ESA), the ESA Sponsorship Summit, held last week, aimed to challenge conventional industry thinking and identify the future role of sponsorship as part of the marketing mix, within the...
Tesco Bank Girls-Only Football Challenge
Tesco Bank and the Scottish FA have launched a pilot girls-only Tesco Bank Football Challenge programme. The Tesco Bank Football Challenge is a four-year community programme run in partnership with the Scottish FA. The project introduces...
Limelight Sports Acquires London Duathlon
Sports participation company, Limelight Sports, is the new owner of the world’s biggest duathlon, the London Duathlon. The multi-sport event is staged in Richmond Park, one of London’s Royal Parks, on Sunday 15th September. The...
Essentially Group Apppointed by Scottish Rugby
Scottish Rugby (SRU) has appointed Essentially Group, a division of CSM Sport & Entertainment (CSM), as its exclusive global commercial agency; tasked with sourcing and negotiating key partnerships, including principle partner to the...
Fast Track Strengthens Senior Management Team
International sports marketing agency Fast Track's CEO Andy Westlake is taking on full responsibility for all of Fast Track’s international offices. Jon Wyatt, former Olympic hockey captain has been promoted to Managing Director,...
