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Sponsorship in the News
Yorkshire Tea Becomes Official Brew Of England Cricket
Yorkshire Tea has signed a commercial agreement to become the “Official Brew of England Cricket”. The deal, which runs until October 2015, will form an integral part of Yorkshire Tea’s marketing activity, including...
Lucozade Sport Launches New Rugby Player Focussed Marketing Campaign
GlaxoSmithKline Consumer Healthcare (GSK)'s sports drink brand, Lucozade Sport has launched a £1 million marketing campaign featuring three leading rugby ambassadors from England, Scotland and Wales – Chris Robshaw (England),...
ESA Excellence Awards - Winners Announced
Global and national brands Arla Foods, BMW, Cisco, GAA, Lloyds Banking Group, Mars, MasterCard and O2 were all crowned winners at the 2012 ESA Excellence Awards in London yesterday evening, 31st January.
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IBM To Launch TryTracker For RFU
The Rugby Football Union (RFU) and IBM have agreed a new five year agreement. As Official Analytics Partner for the RFU, IBM will implement an analytics solution to provide fans with real-time insights into the game, including information...
Volvo Announced As Official Vehicle To Cowes Week
Cowes Week Limited (CWL) has signed Volvo Car UK as its new Official Vehicle Partner to Aberdeen Asset Management Cowes Week for the next three years.
Volvo Car UK has been a key sponsor of British sailing since 1999,...
