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Sponsorship in the News
Betfred Extends Cheltenham Gold Cup Deal
Betfred has extended its sponsorship of The Betfred Cheltenham Gold Cup for a further three years, up to and including 2015. Betfred took over sponsorship of Jump racing’s blue riband event in 2012...
HPS Group and Jardine International Join Forces
Marketing communications company HPS Group has acquired UK-based sports and automotive PR, events and sponsorship agency Jardine International. The acquisition takes the turnover of the 120-strong business to £10.6m while expanding...
AirAsia Co-Founder Joins PHAR As Chairman
Media sales and sponsorship company, PHAR Partnerships has brought in Tony Fernandes, co-founder of AirAsia as chairman. The agency says that the appointment of Tony is a key development in the international growth strategy of the agency,...
Beko Signs As Official Supporter To FA Cup
The domestic appliance brand Beko has become Official Supporter of The FA Cup. The partnership, brokered by Sports Revolution on behalf of Beko, will run through until the end of the 2013-14 football season and grants Beko an...
Barclays and Donmar Warehouse Launch New Audience Initiative
Barclays, the Principal Sponsor of the Donmar Warehouse in London, have announced a new audience initiative – Barclays Front Row. Two thirds of Donmar front row seats across both the stalls and circle will be held back for all...
