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Sponsorship in the News
Sky Sponsors Global Radio’s Heart Breakfast
Global Radio’s Heart has secured Sky as sponsor of Heart Breakfast across the network for six months, starting on Monday 4th July. Brokered by Mediacom, the deal is Heart’s biggest ever sponsorship and enables Sky to reach an audience of nearly...
BA’s Flight Path To London 2012
As official airline partner of the London 2012 Olympic and Paralympic Games, British Airways is giving its support to British talent through a series of brand and athlete partnerships. The airline has partnered with both UK Athletics (UKA) and...
Bodog Signs With West Bromwich Albion
West Bromwich Albion unveiled Bodog, one of the world’s largest online gaming brands, as its new official club sponsor for the next two seasons earlier this week.
Bodog Europe, the official licensee of the Bodog brand for online...
Havas Sport & Entertainment UK Strengthens Sports PR Offer
Brand engagement network, Havas Sports & Entertainment, has appointed Dan Connolly as UK Sports PR Director to lead its dedicated sports PR division, run in partnership with sister agency Cake. Jim Dowling, Cake Managing Partner, will drive...
Land Rover Starts Road To Rugby World Cup 2011
With under three months to go until Rugby World Cup 2011 kicks off in New Zealand, Land Rover, as the Official Vehicle, has delivered its fleet of special Rugby World Cup 2011 vehicles to the country in preparation for the Tournament. As Official...
