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Sponsorship in the News
Telegraph Replaces Guardian As Hay Sponsor
The Telegraph Media Group is the new sponsor of the Hay Festival, taking over from The Guardian. The three-year sponsorship deal covers Hay’s national and international festivals. In addition to the annual 10-day event in Hay-on-Wye, in Powys,...
Invesco Perpetual Sponsors Autumn Series
Welsh rugby has been boosted by the announcement that Invesco Perpetual has extended its sponsorship of international rugby for the forthcoming Autumn Series at the Millennium Stadium.
The renewed agreement sees Invesco Perpetual, one of...
IMG Appointed Official TV Partner to Volvo Ocean Race
Global production and distribution company IMG Media is confirmed as official television partner to the Volvo Ocean Race 2011-12. “Our ambition is to create ‘event’ television that becomes ‘appointment to view’,” says Adam Binns, Director of...
National Theatre Celebrates Dorfman Donation
In a week when the arts were hit by news of devastating cuts to their funding, Lloyd Dorfman CBE, Founder and Chairman of Travelex and a member of the National Theatre Board, pledged a personal philanthropic gift of £10 million to the National’s...
Premier League Leads Way In Jersey Sponsorship Spend
Jersey sponsorship across the top European leagues has never been quite so lucrative. Sponsors spent 470.7 million Euros in the football Sport+Markt. The Barclays Premier League leads the way in Europe with 128 million euros. “The Premier...
