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Sponsorship in the News
Fuse Sport + Entertainment Wins Carlsberg UEFA EURO 2016 Brief
Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Carlsberg to handle the global guest hospitality programme for the brewer’s UEFA EURO 2016TM activation. The agency, which holds the UK...
The Commonwealth Games Tops UK Annual Sports Buzz Rankings
The Commonwealth Games in Glasgow was the UK public’s best-perceived sports event in 2014 with a peak buzz score of52.9, only 3.9 lower than the London 2012 Olympic Games.
The SportsIndex 2015 Annual Report, produced by SMG Insight...
PerforMind To Offer Services To Agencies, Rob Mitchell Joins Sponsorium
PerforMind™, previously licensed directly to brands, is now making its services available to agencies to service or monitor their customers’ activities. The purpose is to help deliver strategic value to brands and improve...
Irish Sponsorship Market To Return To Double-Digit Growth
The Irish sponsorship market is set to return to double digit growth of 12% in 2015, reaching a new high of €152 million, according to the annual Onside Irish Sponsorship Industry Survey released by Onside Sponsorship..
2014...
Fuse & TRO Win Nissan UEFA Champions League Experiential Activation
Omnicom agencies Fuse Sport + Entertainment and TRO have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin, June 2015. The two agencies, who...
