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Sponsorship in the News
LTA Agrees Official Partnership With Quorn
The Lawn Tennis Association (LTA) has agreed an official partnership with meat-free food brand Quorn which will see them become the title sponsor of a new national family tennis tournament.
The competition aims to give fathers,...
Fuse Sport + Entertainment Appoints Prosser As Director
Omnicom Media Group’s sports and entertainment agency, Fuse Sport + Entertainment has appointed Will Prosser as a Director. Prosser joined the agency just before Christmas and his initial role will be to lead a department of 15 as maternity...
Goodwood Racecourse Announces Biggest Sponsorship In British Racing With Qatar
Goodwood Racecourse has secured a 10-year partnership with Qatar, the biggest sponsorship deal ever done for the benefit of British racing. Commencing in 2015, Qatar Goodwood Festival becomes one of the most valuable meetings in the...
Yorkshire Bank Supports Cycle Yorkshire Legacy Project
This week marked the launch of the country’s first ever network of bike libraries thanks to a new partnership between Yorkshire Bank and Welcome to Yorkshire. The Yorkshire Bank Bike Libraries initiative aims to improve access to cycling in...
GMR's Reynolds Takes On Chairman Role
Gary Reynolds, founder of global experiential marketing agency GMR, is stepping into the role of Chairman. Cameron Parsons, the agency’s COO, will be replacing him as global CEO.
Reynolds founded GMR in Milwaukee, Wisconsin in 1979....
