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Sponsorship in the News
FA Commercial Heads Start Sports Rights Agency
The FA’s two commercial heads are leaving the governing body to form sports rights agency, Sport Collective. Peter Daire (FA group head of sponsorship) and Sean McAuliffe (FA global head of business development) will leave the Wembley-based...
Premiership Rugby Signs Green Flag
Green Flag has signed as an official sponsor of Premiership Rugby for the next two seasons. The partnership will help the national breakdown provider raise awareness of its strength in local conurbations by delivering on-the-ground...
Alan Pascoe Steps Down From CSM
Alan Pascoe, the former Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of sports and entertainment marketing agency CSM.
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Warranty Direct Signs As Headline Partner Of What Car? Awards
For a third consecutive year What Car? has signed Warranty Direct as headline partner for the What Car? Awards - Europe’s automotive awards programme showcasing the best new car releases from that year.
The...
PHAR Appointed By STIHL To Activate British Superbike Sponsorship
Following STIHL’s announcement last week that it has renewed for a seventh season as a sponsor of the MCE British Superbike Championship, PHAR has been appointed as the company’s activation and consultancy agency for the 2014 season...
