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Sponsorship in the News
Heathrow Express Teams Up With England Sevens
The Rugby Football Union (RFU) has secured Heathrow Express as the new Official Principal Partner of England Sevens. The air-rail link will feature on the front of the playing shirt for both the England...
Generate To Identify Commercial Partnerships For Ambassador Theatre Group
The Ambassador Theatre Group (ATG) has appointed sport and entertainment agency, Generate, to help devise a commercial partnerships strategy
With 39 venues across the UK, the group is looking to expand into new...
Limelight Sports Highlights Underengagement Of Under 35s
New research commissioned by sport experience agency Limelight Sports and undertaken by SMG YouGov, has revealed that 78% of those who took part in participation sport events in the last two years were over the age of 35, with 48% over...
DHL Launches Front Row Experience With Harlequins
To celebrate the launch of the re-branded North Stand at Harlequins Rugby Club’s ground, The Stoop, DHL, the club's official logistics partner, has launched ‘Front Row’ to give supporters the chance to win the experience...
Waitrose Appoints Essentially Group As First Sports Marketing Agency
Waitrose has appointed sports marketing agency Essentially Group to help maximise its sponsorship of the England cricket team, which begins in May 2014. Essentially, part of Chime Sports Marketing Group, were selected after a pitch process...
