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Sponsorship in the News
CSM Live expands Europe business and opens Germany office
Live, branding, experiences, and events agency CSM Live has appointed Andreas Schrott as its inaugural director for Germany. The move highlights the business’ long-term commitment to the country which has become a European sports hub as...
WeAreFearless launches women’s sports division
Agency WeAreFearless is launching a new Women’s Sports division - with a scientific approach. The aim of the new division will be to help brands, rights-holders and sponsors solve business problems and unlock value.
The division will...
Harlequins and Castore agree new multi-year partnership
Harlequins and Castore have agreed a new multi-year partnership. Castore will supply all training and playing wear for the Club, covering the Men’s, Women’s and Youth teams, as well as take over the running of Harlequins’ retail...
FA launches Lionesses Live connected by EE
The FA is launching Lionesses Live, connected by EE, this weekend - a daily broadcast to run for the duration of the England’s EURO 2022 tournament. The show will provide fans with exclusive access and interviews from camp plus the latest...
Hisense has launches #RememberTheName campaign celebrating women's football
UEFA Women's EURO 2022's global partner Hisense has launched the #RememberTheName campaign which will run June until August both online and offline to empower, celebrate and give further encouragement and support to all women football...
