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Sponsorship in the News
Audi becomes Sky Sports’ official innovation partner
Audi has partnered with Sky Sports to become its first ever innovation partner. The partnership has been planned and brokered between Omnicom Media Group’s PHD and Sky Media. As part of this media-first relationship, Audi will sponsor the...
CSM Sport & Entertainment to deliver Major League Baseball’s London Series
CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular season games back to London in 2023, 2024 and 2026.
Baseball will return to the capital next year with the St. Louis...
M&S competition gives children chance to train with home nation football teams
As part of M&S Food’s Eat Well Play Well partnership with the Home Nations’ football associations, the retailer is launching a new campaign to promote a Sparks competition starting this week.
Customers can...
Tour of Britain seeks title and jersey sponsorship following last minute change
Tour of Britain organisers have confirmed that with one month to go until the race (4 – 11 September) there is an opportunity for a title and jersey sponsorships due to a late change.
“Unfortunately, having got some way down...
Asahi Super Dry arrives in Manchester to celebrate launch of global partnership with City Football Group
Japan’s top-selling beer beer Asahi Super Dry is a new Global Partner of City Football Group - including reigning Premier League Champions Manchester City. The deal sees Asahi Super Dry become the new Official Beer Partner of four City...
