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Sponsorship in the News
WTA Appoints Phar Insight
PHAR Insight has been appointed by the Women’s Tennis Association (WTA), the global governing body for women’s tennis, to undertake an analysis of the value Lead Global Partner (LGP) sponsorship opportunity can deliver to brands....
Essentially Joins Forces With ABC Sports Management
Sports marketing and entertainment agency, CSM Sport & Entertainment has strengthened its position in the UK athlete management sector through the acquisition of ABC Sports Management, one of the UK’s top athlete representation...
Johnnie Walker Becomes Official Whisky Of Formula 1
Scotch whisky brand Johnnie Walker has signed a new partnership with the Formula One group that will enhance the brand's global positioning and expand the platform for its responsible drinking initiative, Join the Pact.
The new partnership...
Barclaycard Partners With Southampton Football Club To Roll Out Next Evolution Of Wearable bPay Band
Barclaycard and Southampton Football Club have signed an agreement to distribute Barclaycard’s bPay bands to fans and expand the band’s functionality beyond contactless payments.
Following trials of the bPay band - a...
brandmeetsbrand Strengthens Account Team
Adam Landau is joining brandmeetsbrand as Account Director. He has been involved in commercial sponsorship for over 20 years working across a variety of media platforms. He has developed and run the sponsorship teams, sales strategy policy and...
