Sponsorship in the News

Carlsberg Fan Squad Goes Live At Wembley

The Carlsberg Fan Squad headed by comedian, Paddy McGuiness, football legend, Ian Wright and the voice of football, Jeff Stelling, will be joined by 1,000 England fans at Wembley Stadium tomorrow as England take on San Marino in the UEFA...

Sportcal Expands Into Asia

Sports market intelligence provider Sportcal is to open a fourth office - its first in Asia - in Hong Kong. The Hong Kong office is in addition to Sportcal...

EF Education First Appoints Havas Sports & Entertainment As Sponsorship And Marketing Agency For Rio 2016

Brand engagement network Havas Sports & Entertainment (Havas SE) has been appointed by EF Education First (EF), an international education company specialising in language training, educational travel, and cultural exchange, to manage...

Manchester United Earns 11% Of European Club Sponsorship Revenue

A new Sponsorship Today report shows that Manchester United now earns 11% of all sponsorship income across Europe's six major leagues. The data, which tracks 1,179 club deals from the Premiership, the Bundesliga, La Liga, Serie A, Ligue 1...

Buxton Joins run2work Movement

Buxton Natural Mineral Water is the latest official partner to join the run2work movement. The move sees the British water brand extend its association with the running community, having become the official water of the Virgin Money London...