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Sponsorship in the News
Increase in Commercial Breaks Could Be Boost For Sponsorship
The recent decision to increase the number of minutes of advertising within the hour from seven to 12 could work to the sponsorship industry’s advantage according to the European Sponsorship Association. With research showing viewers’ increasing...
The Co-operative and RFL Launch ‘Kids Go Free’ Initiative
The Co-operative and the RFL have launched a ‘Kids Go Free initiative that will allow children under 16 to attend Co-operative Championship and Championship One games during the school holidays free of charge when accompanied by a paying adult....
Arts & Business Scotland Opens Nominations for 2011 Awards
Arts organisations and businesses have been invited to nominate their partnerships for recognition at the Arts & Business Scotland Awards 2011. This year sees the 25th anniversary of Arts & Business Scotland, making these Awards among...
Maximuscle Sponsors Everton Football Club
Sports nutrition brand Maximuscle has expanded its football portfolio after signing a three year sponsorship deal with Everton Football Club to become the team’s official sports nutrition partner. Maximuscle’s football partners now include...
American Express and National Theatre Agree Multi-Year Partnership
American Express will work with the National Theatre to support the Theatre through several different strands of commercial and philanthropic activity on both sides of the Atlantic, including headline sponsorship of one prominent production each...
