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Sponsorship in the News
Kantar Media Launches Irish Sponsorship Division
Media intelligence provider Kantar Media has launched an Irish division of KantarSport, a solution dedicated to providing sponsors and rights-holders with research, consultancy and insight on the performance of a sponsorship. The Irish...
Heineken Signs As Official Lager Supplier To London 2012
As anticipated, The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. As...
Greene King Extends Sponsorship of England Rugby To 2012
Greene King IPA has extended its sponsorship of the RFU, together with its ‘Official Beer of England Rugby’ title, until the end of the 2011/12 season, which will take the partnership into its sixth year. Sales of Greene King IPA outsells lager...
Coutts Signs As Principal Sponsor To Royal Court Theatre
The Royal Court Theatre has secured long-term supporter of the theatre Coutts as its Principal Sponsor for 2011. Artistic Director of the Royal Court, Dominic Cooke said: “This year-long partnership celebrates the excellence and vision of both...
Aberdeen Asset Management Sponsors Cowes Week, WSM Appointed To Activate
Sponsorship agency, WSM Sponsorship, has been appointed to activate Aberdeen Asset Management’s sponsorship of the UK sailing regatta Cowes Week which was announced this week. Cowes Week, now bearing the official title Aberdeen Asset Management...
